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Asakusa is Tokyo’s best-known place to wear a kimono — but it’s not the only option. wargo, one of Japan’s largest kimono rental chains, has three Tokyo stores: Asakusa, Ginza and Azabu-Juban, each with a different atmosphere.
This guide compares the three for your kimono experience in Tokyo, explains prices, and covers Tokyo kimono photoshoot options.
👘 Quick answer
- Price: from ¥3,300 online at all three wargo Tokyo stores
- Asakusa: classic temple scenery, open latest (last dressing 17:30)
- Ginza: calmer, near Kabukiza theater
- Photoshoot: from about ¥13,200 (Ginza/Azabu-Juban) or ¥16,500 (Asakusa)
wargo’s Three Tokyo Stores Compared
| Asakusa | Ginza | Azabu-Juban | |
|---|---|---|---|
| Location | Rakutenji Asakusa Bldg 4F, 2-6-7 Asakusa | Asahi Bldg 3F, 6-12-10 Ginza | Lani Bldg II 4F, 3-3-10 Azabu-Juban |
| Access | 1 min from Asakusa Sta. (Tsukuba Express); about 10 min from other Asakusa lines | About 4 min from Higashi-Ginza Sta.; about 7 min from Ginza Sta. | Near Azabu-Juban Sta. |
| Hours | 10:00–18:00 | 10:00–18:00 | 10:00–17:00 (closed Wed) |
| Last dressing | 17:30 | 16:30 | 16:00 |
| Nearby | Senso-ji, Nakamise Street | Kabukiza, Ginza Mitsukoshi | Zojoji Temple, Azabudai Hills |
| Good for | Classic Tokyo kimono photos | A stylish, calmer outing | Plus sizes, families (stroller storage) |
Kimono Rental Prices in Tokyo
All three stores start from ¥3,300 online (¥4,400 in store), with a simple hairstyle included. The couple plan (one women’s and one men’s kimono) is ¥7,700 online, and one large bag per person is stored free. For a full breakdown of extras, see our kimono rental cost guide.
Book a Tokyo kimono rental at wargo →
Kimono in Ginza
Ginza is Tokyo’s upscale shopping district. Wearing a kimono here feels elegant rather than touristy, and the streets are wide and easy to walk. Highlights near the store:
- Kabukiza Theatre: the home of kabuki, with a striking traditional facade — a perfect kimono backdrop.
- Ginza Mitsukoshi and the main boulevard: department stores and cafés for a relaxed afternoon.
- Theatres nearby: Meijiza and Shinbashi Enbujo also stage traditional performances.
Kimono in Asakusa
Asakusa offers the classic image of old Tokyo: the giant lantern at Kaminarimon, Nakamise shopping street and Senso-ji Temple. It’s busy, so go early in the day for photos. The store’s late last dressing (17:30) also suits an evening visit, when the temple is lit up.
Kimono in Azabu-Juban
A neighborhood store that stocks plus sizes and has space for strollers, making it a good choice for families and for visitors who need larger sizes. See our plus-size and tall kimono rental guide. Note that it’s closed on Wednesdays.
Kimono Photoshoots in Tokyo
wargo offers two types of photoshoot in Tokyo:
| Store | Type | Prices (tax included) |
|---|---|---|
| Asakusa | Photographer booked as a rental option; set route near the store | 30 min / 25 photos ¥16,500 · 60 min / 50 photos ¥29,700 · 120 min / 100 photos ¥38,500 |
| Ginza, Azabu-Juban | Partner photographer (coupon from your rental booking); flexible spots | 30 min / 10 photos ¥13,200 · 60 min / 30+ photos ¥22,000 · extra 30 min +¥11,000 |
At Ginza and Azabu-Juban, a first-time coupon reduces the price (for example, ¥10,560 for 30 minutes). At Asakusa, book the photoshoot at least 4 days ahead. Kimono rental is charged separately in both cases.
Which photoshoot to choose?
- Want Senso-ji and old-Tokyo scenery: Asakusa.
- Want flexible, stylish city photos at a lower starting price: Ginza or Azabu-Juban.
Beyond Central Tokyo
For an “old Japan” atmosphere without the Asakusa crowds, consider a day trip to Kawagoe, under an hour by train. See our Kawagoe kimono rental guide. For all wargo stores nationwide, see our wargo guide.
FAQ
Q. What’s the best kimono experience in Tokyo for first-timers?
A. A kimono rental in Asakusa is the classic choice: get dressed, then walk to Senso-ji. If you’d like a tea ceremony as well, book a session nearby in the afternoon.
Q. Which Tokyo store is best for first-timers?
A. Asakusa for classic scenery, Ginza for a calmer and more stylish day.
Q. Are prices higher in Tokyo than Kyoto?
A. No — wargo’s starting price is ¥3,300 online in both cities.
Q. Can I book a photoshoot without renting?
A. The photoshoot is linked to a kimono rental booking at the store.
Summary
- wargo has three Tokyo stores: Asakusa, Ginza and Azabu-Juban
- All start from ¥3,300 online, with free storage for one large bag
- Photoshoots from about ¥13,200 (Ginza/Azabu-Juban) or ¥16,500 (Asakusa)
- Asakusa has the latest last dressing (17:30); Azabu-Juban is closed on Wednesdays
Book a Tokyo kimono rental at wargo →
More Japan Travel Guides: see all English articles →
日本語の記事はこちら：O-talk（日本語サイト）
*Information in this article is as of October 2026. Prices, shop hours, plans and photoshoot terms may change. Please check the official website for the latest information. This article contains affiliate links.
